Pura Vida (POO-rah VEE-dah), used by Costa Ricans since 1956 [1], literally translated means "Pure Life." Contextually, it means "Full of Life" "Purified life", "This is living!", "Going great!" It is used as a greeting, a farewell, and to express satisfaction.
The phrase has become widely known in the USA and Europe. Some foreigners view the phrase as an expression of a leisurely lifestyle, of disregard for time and wanton friendliness. However, Costa Ricans use the phrase to express a philosophy of strong community, perseverance, good spirits, enjoying life slowly, celebrating good fortune, whether small or large.
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